Tag: Type trends.10 articles
Monotype’s Type Trends report explores how today’s brands are using innovative typography to build identities ready for an ever-evolving future. Featuring examples from a myriad of industries and global regions, you will see how type is reflecting the interests of modern consumers.
Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.
First published on BITE
As businesses continue to ramp up their digital offerings amidst the Covid-19 pandemic, many designers, brands and agencies are turning their attention to variable fonts. But for many, the question remains: What are variable fonts, and what is the potential of variable fonts to transform how we are communicating on the web?
In an innovative and dynamic approach to the new Variable font format, Fontsmith (now part of the Monotype Studio) and Dutch branding agency VBAT created a responsive logo font for Amsterdam’s new WPP campus — a logo which changes according to interaction and time, as people move throughout the space so do its letterforms.
When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.
As people—and brands—continue sprinting toward digitally immersed experiences, a human, personal online presence will make a big difference. Here’s how can design help make that possible.
See how we helped Duolingo find its voice (and its wings) with a custom brand font.
We’ve compiled six common myths around the role of text in augmented and virtual environments and reasons why these challenges don’t hold true.