Case studies30 articles
Futurebrand and Kerzner International asked Monotype Studio to help refresh the brand identity for Atlantis, the beyond luxury hotel brand which operates both The Palm and The Royal in Dubai and Sanya in China. This is the first brand update for the group since the opening of The Palm in 2008 and is a move to unify the visual brand across all properties.
After years of campaigning to improve awareness and understanding around mental health, the time had come for charity Mind to update its iconic visual identity. The ‘squiggle’ logo is widely recognised in England and Wales, but social media and other digital spaces were creating new demands on the organisation. In partnership with agency DesignStudio, Monotype Studio developed Mind Meridian – a modified typeface which puts warmth and accessibility at the heart of the brand.
Monotype worked with Rocket Mortgage, the nation’s largest mortgage lender, to design a custom typeface for its brand to modernize and create consistency for the company across the full client journey.
Learn how Toyota Type was developed as part of the iconic automaker’s new brand identity.
In an innovative and dynamic approach to the new Variable font format, Fontsmith (now part of the Monotype Studio) and Dutch branding agency VBAT created a responsive logo font for Amsterdam’s new WPP campus — a logo which changes according to interaction and time, as people move throughout the space so do its letterforms.
See how we helped Duolingo find its voice (and its wings) with a custom brand font.
MotoGP™ is the top division of the FIM Road Racing World Championship Grand Prix. It’s the oldest motorsports championship (racing since 1949) and visits a total of 16 countries across four continents every season.
As it grew and expanded into new regions, Orange found that its font capabilities were not keeping up. Support for new languages was inconsistent, different teams were using different licenses and fonts, and there was concern about degrading brand recognition and license infringement.
The city of Dubai partnered with Microsoft and Monotype to create a typeface that reflects Dubai’s energetic nature in both Latin and Arabic.
Partnering with Interbrand and Monotype, Santander redesigned its brand to become more modern, more digital and more in tune with a new generation of consumers.
Corporate typeface helps a timeless railway company now and into the future.
A custom version of Proxima Nova will streamline Royal Caribbean’s digital presence for clear and confident communication with Chinese customers.
Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?
Monotype’s Terrance Weinzierl helped software company SAP to develop a typeface for SAP Fiori, for which SAP won a Red Dot Award in 2015. It was important that the design of the typeface works well in text-based UI environments without compromising on personality. The new typeface, called 72, has won a 2017 Red Dot Award.
When your business is the printed word, your use of type is serious business. From the introduction of the Times New Roman® typeface in 1932 through to its Times Modern fonts today, The Times newspaper’s use of type has been a critical and iconic aspect of its brand.