Tag: Type design

32 articles

The new voice of O2 - Custom typeface

Monotype’s Creative Type Director Phil Garnham, is joined by O2 and their brand agency to discuss O2’s new custom typeface, with an in-depth look at how this has propelled O2 to become a more digital and contemporary brand throughout different markets.

A talk with Tom Foley on trends, the possible decline of Sans Serif, and what makes a type timeless.

Creative Type Director, Tom Foley, sat down Antalis Creative Power to discuss the 2021 Type Trends report, the state of Sans Serif, and consider what makes a font timeless in his latest interview.

First published on Antalis Creative Power

 

Soft serve digital and the importance of nostalgia during a crisis

Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.

First published on BITE

Monotype announces a collaboration with House Industries.

We’re very excited to announce a partnership between Monotype and House Industries, a revered, eclectic design studio that has worked with The New Yorker, Jimmy Kimmel Live, Design Within Reach, and many other iconic identities. Beginning immediately, House Industries fonts can now be licensed through Monotype’s enterprise account teams, with a standard process that is already used by many leading global brands.

Building unique brand equity for Rocket Mortgage.

Monotype worked with Rocket Mortgage, the nation’s largest mortgage lender, to design a custom typeface for its brand to modernize and create consistency for the company across the full client journey.

The Making of Toyota Type

Learn how Toyota Type was developed as part of the iconic automaker’s new brand identity.

The world’s first variable font logo.

In an innovative and dynamic approach to the new Variable font format, Fontsmith (now part of the Monotype Studio) and Dutch branding agency VBAT created a responsive logo font for Amsterdam’s new WPP campus — a logo which changes according to interaction and time, as people move throughout the space so do its letterforms.

Monotype Agrees to Acquire URW Type Foundry

We’re very excited to share that Monotype has agreed to acquire URW Type Foundry, a subsidiary of Global Graphics PLC. Based in Hamburg, Germany, URW is an innovative font and software provider, with extensive experience in designing and engineering fonts to service the needs of global brands. We’re proud to welcome the team to the Monotype family.

Tiny reminders to stay home.

Typography is an important component of great design. And for designers, selecting the right type can be an enormous challenge with so many varying styles and weights to choose from. To help, pangrams are often used to quickly get an overview of what a particular font looks like in use.

Duolingo case study.

See how we helped Duolingo find its voice (and its wings) with a custom brand font.

Fontsmith arrives in the Monotype library.

Fontsmith’s roster of typefaces, along with its years or experience and expertise, are part of the Monotype library and available for all Mosaic customers.

How the Whitney uses type to build an identity around art.

Speaking at Typographics 2017, Director of Design Hilary Greenbaum explained how typography helps the museum keep the focus on its art.

Six myths about text in augmented and virtual reality.

We’ve compiled six common myths around the role of text in augmented and virtual environments and reasons why these challenges don’t hold true.

Good Type part 10: Good type can stretch.

Choosing a typeface to represent a brand’s voice isn’t an easy decision, and it becomes more complicated when companies have to factor in the future. Type offers brands an immense amount of value, but it needs to be able to stretch.

Good Type part 9: Good type has secrets.

Much like people, typefaces are multifaceted. They can be practical and straightforward, or they can be expressive and full of contrast, depending on how they’re used. Making the most of a typeface means knowing how to unlock its secrets.

How do you choose a typeface when you’re the world’s biggest font foundry?

Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?

Good Type part 8: The Devil in the Details.

Just as a torn seam or a missing button would spoil the effect of a perfectly tailored suit, so too can the details of a typeface put readers off.