Type resources for designers and brand owners

Tag: Brand fonts

54 articles

A living logo for every parcel, person, and place: Monotype and Superunion help Hermes rebrand into Evri.

Evri is the new name and brand for Hermes, the UK’s largest dedicated parcel delivery company. The Monotype Studio design team led by Senior Creative Type Director Phil Garnham, worked closely with Superunion to create a living logotype powered by variable font technology to help the brand realize its mission of positive and reliable delivery experiences for everyone, everywhere.

All Together: A Playful New Typeface That Reflects the Joy of M&M'S.

M&M’S® has been bringing people around the world together for more than 80 years. This year, the iconic brand got a modern makeover, with a revamped purpose of creating a world where everyone feels they belong. Other changes include a fresh look and updated personalities for the famous M&M’S characters; a more inclusive and welcoming tone of voice; and a new, attention-grabbing typeface called All Together — a large, warm, playful, and conversational family. 

A bespoke modification of Helvetica Now for medical tech company, Brainlab's rebrand.

A global leader in medical technology, Brainlab has evolved into a powerhouse, transforming healthcare at scale across oncology, surgery, and total operating room digitalization. After 30 years, Brainlab was ready for a full rebrand and came to Monotype for a customized version of Helvetica Now to serve as their brand typeface.

How a Move to Monotype Fonts Modernized Bauer’s Font Technology.

Bauer Media Group, an international multi-business company with hundreds of digital and print properties, implemented Monotype Fonts to serve fonts to hundreds of teams and thousands of employees across the world.

Everything old is new again: a deeper look at nostalgia in design.

Over the past year or two, nostalgia has become a fixture in design of all kinds: typography, fashion, furniture and beyond. We take a look at the complex relationship between reviving heritage design elements and the history they come from. 

Why Type? The Role of Type in Branding.

From brand strategy to sonic branding, learn why typography plays a significant role in your brand development. Monotype’s Senior Director of Brand James Fooks-Bale and Creative Type Director Tom Foley will guide you through what brands need to deal with today’s digital world, and into the future.

Do sci-fi fonts work in the real-world future?

In a recent episode of our Creative Characters podcast, the conversation centered around how the futures we envision aren’t always practical for the reality we live in – both in sci-fi films and fonts in car dashboards. 

Design by trial: Creating meaningful connections in virtual worlds

Elizabeth Ann Clark, Chief Creative Officer at virtual reality studio, AEXLAB, talks about the power of VR in social contexts, some of her favorite design tools, and how her team came to select a student-designed typeface for the face of their flagship game.

Amalia. The new custom typeface for Raiffeisen Bank's brand evolution.

In our latest Studio connection session, Emilios Theofanous, Senior Type Designer at Monotype, and Tom Foley, Creative Type Director at Monotype, are joined by Martin Kofler, Digital Brand Lead at Raiffeisen Bank International. We explore the role type played in Raiffeisen’s recent brand evolution, and we discuss the collaborative creative journey in creating their custom typeface ‘Amalia’.

The Hundred

The England and Wales Cricket Board (ECB) have reimagined Cricket with the introduction of a new competition; ‘The Hundred’. Monotype collaborated with FutureBrand London to create a bold and confident typographic identity aimed at shifting perceptions to attract a wider audience to the game.

What is the new normal?

Juan Villanueva, Type Designer at Monotype was interviewed by Print Magazine to discuss his thoughts on what the new normal could look like post-pandemic. Thinking introspectively, Juan was asked how his ‘old normal’ differs from his ‘new normal’ in his creative work and lifestyle. Check out the below to explore Juan’s thoughts - and ask yourself does post-pandemic mean ‘the new normal’ or ‘the next normal’ to you?

First published on Print Magazine.

The role of type in Reckitt’s brand transformation.

The new, bespoke typeface ‘Energy’ is distinctive, accessible and unique to the Reckitt brand, allowing it to confidently deliver its messages, reinforcing its commitment to making positive change.

A new brand identity for Atlantis Resorts.

Futurebrand and Kerzner International asked Monotype Studio to help refresh the brand identity for Atlantis, the beyond luxury hotel brand which operates both The Palm and The Royal in Dubai and Sanya in China. This is the first brand update for the group since the opening of The Palm in 2008 and is a move to unify the visual brand across all properties.

A new typeface brings digital clarity to Mind’s mental health mission.

After years of raising awareness and understanding around mental health, the time had come for charity Mind to update its iconic visual identity. Monotype Studio developed Mind Meridian – a modified typeface that puts warmth and accessibility at the heart of the brand.  

The new voice of O2 - Custom typeface

Monotype’s Creative Type Director Phil Garnham, is joined by O₂ and their brand agency to discuss O₂’s new custom typeface, with an in-depth look at how this has propelled O2 to become a more digital and contemporary brand throughout different markets.

A talk with Tom Foley on trends, the possible decline of Sans Serif, and what makes a type timeless.

Creative Type Director, Tom Foley, sat down Antalis Creative Power to discuss the 2021 Type Trends report, the state of Sans Serif, and consider what makes a font timeless in his latest interview.

First published on Antalis Creative Power

 

How to future-proof your brand. A Webinar by Monotype & Paratype.

We are thrilled to have our first Monotype x Paratype webinar coming to Russia. We’ve specially designed a webinar for your market. Join us and our prestigious guest speakers from Sberank and Mail.RU to discover more on their type and branding challenges and gain knowledge on how to future-proof your brand.

Sustainability: a way forward for brands, a challenge for design.

Today, it is a moral imperative that companies and agencies prioritize sustainable, environmentally friendly principles and practices. More and more consumers are demanding that brands act responsibly when it comes to environmental concerns. But what role does visual communication play in this topic, and how can type and design contribute to good sustainability practices?