Tag: Global branding fonts15 articles
These days, designers have more fonts to choose from than ever before. When you’re starting a new project for your brand or receive a client brief, it’s easy to lose valuable time in a cycle of browsing, testing and second-guessing. In this tutorial, Monotype’s Content Manager, Carl Unger, will share helpful tips for choosing the right font.
Charles Nix, Monotype Creative Type Director, demonstrates how new variable font technology will enable designers to create with exciting, engaging, and effective typography.
Kevin Laurino, Manager of Art & Print Production, Retouching and Finishing, at Netflix shares experiences from his career-long relationship with fonts and solutions his team has implemented to simplify licensing and improve collaboration.
In part two of their Brand Talks presentation, Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss Santander’s custom typeface and other brand elements as part of the recent rebrand.
Over the past several weeks, the creative community has stepped up, designing art that motivates, informs, and brings people together during an increasingly challenging time.
As it grew and expanded into new regions, Orange found that its font capabilities were not keeping up. Support for new languages was inconsistent, different teams were using different licenses and fonts, and there was concern about degrading brand recognition and license infringement.
The city of Dubai partnered with Microsoft and Monotype to create a typeface that reflects Dubai’s energetic nature in both Latin and Arabic.
Our last Brand Talks event of the year focused on insights gained from the best in branding from 2019, and the emerging brand and design trends for 2020.
Corporate typeface helps a timeless railway company now and into the future.
A custom version of Proxima Nova will streamline Royal Caribbean’s digital presence for clear and confident communication with Chinese customers.
The SST font tackles a central challenge of branding – universality. The SST superfamily supports more than 90 languages including Japanese, Thai and Arabic.
Mastercard made waves when it announced that it will drop the word “Mastercard” from its logo. But is it the right decision for every brand?
This custom-designed font family, Alibaba Sans, will help partners and customers power on-brand designs.