Tag: Global branding fonts25 articles
All Together: A Playful New Typeface That Reflects the Joy of M&M’S.
A living logo for every parcel, person, and place: Monotype and Superunion help Hermes rebrand into Evri.
Evri is the new name and brand for Hermes, the UK’s largest dedicated parcel delivery company. The Monotype Studio design team led by Senior Creative Type Director Phil Garnham, worked closely with Superunion to create a living logotype powered by variable font technology to help the brand realize its mission of positive and reliable delivery experiences for everyone, everywhere.
M&M’S® has been bringing people around the world together for more than 80 years. This year, the iconic brand got a modern makeover, with a revamped purpose of creating a world where everyone feels they belong. Other changes include a fresh look and updated personalities for the famous M&M’S characters; a more inclusive and welcoming tone of voice; and a new, attention-grabbing typeface called All Together — a large, warm, playful, and conversational family.
A global leader in medical technology, Brainlab has evolved into a powerhouse, transforming healthcare at scale across oncology, surgery, and total operating room digitalization. After 30 years, Brainlab was ready for a full rebrand and came to Monotype for a customized version of Helvetica Now to serve as their brand typeface.
In our latest Studio connection session, Emilios Theofanous, Senior Type Designer at Monotype, and Tom Foley, Creative Type Director at Monotype, are joined by Martin Kofler, Digital Brand Lead at Raiffeisen Bank International. We explore the role type played in Raiffeisen’s recent brand evolution, and we discuss the collaborative creative journey in creating their custom typeface ‘Amalia’.
Monotype’s Creative Type Director Phil Garnham, is joined by O₂ and their brand agency to discuss O₂’s new custom typeface, with an in-depth look at how this has propelled O2 to become a more digital and contemporary brand throughout different markets.
A talk with Tom Foley on trends, the possible decline of Sans Serif, and what makes a type timeless.
Creative Type Director, Tom Foley, sat down Antalis Creative Power to discuss the 2021 Type Trends report, the state of Sans Serif, and consider what makes a font timeless in his latest interview.
First published on Antalis Creative Power
Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.
First published on BITE
These days, designers have more fonts to choose from than ever before. When you’re starting a new project for your brand or receive a client brief, it’s easy to lose valuable time in a cycle of browsing, testing and second-guessing. In this tutorial, Monotype’s Content Manager, Carl Unger, will share helpful tips for choosing the right font.
Charles Nix, Monotype Creative Type Director, demonstrates how new variable font technology will enable designers to create with exciting, engaging, and effective typography.
Modern retail brands find themselves in an era of unprecedented disruption. Here are five ways fonts can strengthen your brand and customer experience.
Kevin Laurino, Manager of Art & Print Production, Retouching and Finishing, at Netflix shares experiences from his career-long relationship with fonts and solutions his team has implemented to simplify licensing and improve collaboration.
In part two of their Brand Talks presentation, Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss Santander’s custom typeface and other brand elements as part of the recent rebrand.
Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss the creation of Santander’s new logo as part of the recent rebrand.
Over the past several weeks, the creative community has stepped up, designing art that motivates, informs, and brings people together during an increasingly challenging time.
As it grew and expanded into new regions, Orange found that its font capabilities were not keeping up. Support for new languages was inconsistent, different teams were using different licenses and fonts, and there was concern about degrading brand recognition and license infringement.