Tag: Global branding fonts

20 articles

The new voice of O2 - Custom typeface

Monotype’s Creative Type Director Phil Garnham, is joined by O₂ and their brand agency to discuss O₂’s new custom typeface, with an in-depth look at how this has propelled O2 to become a more digital and contemporary brand throughout different markets.

A talk with Tom Foley on trends, the possible decline of Sans Serif, and what makes a type timeless.

Creative Type Director, Tom Foley, sat down Antalis Creative Power to discuss the 2021 Type Trends report, the state of Sans Serif, and consider what makes a font timeless in his latest interview.

First published on Antalis Creative Power

 

Soft serve digital and the importance of nostalgia during a crisis

Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.

First published on BITE

SUMMA Branding at Brand Talks Connected – EMEA.

Pablo Amade, Creative Director for SUMMA Branding, presents his Correos case study at Brand Talks Connected – EMEA on November 18, 2020.

How to find the right font for the job.

These days, designers have more fonts to choose from than ever before. When you’re starting a new project for your brand or receive a client brief, it’s easy to lose valuable time in a cycle of browsing, testing and second-guessing. In this tutorial, Monotype’s Content Manager, Carl Unger, will share helpful tips for choosing the right font.

Variable Fonts at Adobe MAX 2020

Charles Nix, Monotype Creative Type Director, demonstrates how new variable font technology will enable designers to create with exciting, engaging, and effective typography.

Will the real Futura please stand up?

Monotype’s newly released Futura Now family is a revival and expansion of the famous typeface we all know so well. But do we know it, really?

eBook: How retail brands can compete in our new digital reality.

The retail industry has experienced arguably the most drastic series of changes over the past decade. Now, enter COVID-19. The pandemic has accelerated the inevitable, forcing everyone online, and the numbers are staggering: U.S. retailers’ online revenue has spiked by 68% year-over-year in 2020. Brands that hadn’t made or even begun the shift to a digital model have had to do so overnight.

Our latest eBook details the ways retail brands (and any brand, really) can make that transition and prepare for whatever’s next.

Highlights of Netflix at Brand Talks Connected.

Kevin Laurino, Manager of Art & Print Production, Retouching and Finishing, at Netflix shares experiences from his career-long relationship with fonts and solutions his team has implemented to simplify licensing and improve collaboration.

Santander x Brand Talks: Highlights, part two.

In part two of their Brand Talks presentation, Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss Santander’s custom typeface and other brand elements as part of the recent rebrand.

Santander x Brand Talks: Highlights, part one.

Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss the creation of Santander’s new logo as part of the recent rebrand.

#CreativeMatters challenge recap.

Over the past several weeks, the creative community has stepped up, designing art that motivates, informs, and brings people together during an increasingly challenging time.

Greater digital and global reach for Orange

As it grew and expanded into new regions, Orange found that its font capabilities were not keeping up. Support for new languages was inconsistent, different teams were using different licenses and fonts, and there was concern about degrading brand recognition and license infringement.

Dubai Font: a future-facing typeface for the city and its people

The city of Dubai partnered with Microsoft and Monotype to create a typeface that reflects Dubai’s energetic nature in both Latin and Arabic.

Brand Talks Connections London: Looking back to move forward

Our last Brand Talks event of the year focused on insights gained from the best in branding from 2019, and the emerging brand and design trends for 2020.

How SNCF delivers consistent, reliable customer service.

Corporate typeface helps a timeless railway company now and into the future.

Powering development in new markets for Royal Caribbean

A custom version of Proxima Nova will streamline Royal Caribbean’s digital presence for clear and confident communication with Chinese customers.

SST: a font for everywhere.

The SST font tackles a central challenge of branding – universality. The SST superfamily supports more than 90 languages including Japanese, Thai and Arabic.