Tag: Futura Now5 articles
Making sure the environment is conducive to doing great creative work.
Introducing Futura Now: The definitive version of an iconic family.
It’s difficult to imagine the 20th century without Futura. Released by the Bauer Type Foundry in 1927, Paul Renner’s Futura was a near-instant hit that quickly established itself as an iconic, immovable piece of our shared culture.
Futura Now is the definitive version of the definitive geometric sans, re-digitized based on Paul Renner’s original designs and updated to provide a more contemporary typographic palette.