Tag: Font licensing13 articles
Kevin Laurino, Manager of Art & Print Production, Retouching, and Finishing at Netflix, shares some experiences from his career-long relationship with fonts and how to tame the beast that is managing a brand’s font licensing. Here are some tips to help get you started.
Artists pour their heart and soul into their craft and creations and in an ideal world, every artist would be recognized and paid appropriately for their efforts. In reality, however, artists often have to fight for their rights to be upheld. This has been true for centuries and is only intensifying in the digital era.
Kevin Laurino, Manager of Art & Print Production, Retouching and Finishing, at Netflix shares experiences from his career-long relationship with fonts and solutions his team has implemented to simplify licensing and improve collaboration.
Mike Mandolese, Design Manager at HP Hood, explains how a quality-focused culture builds employee and customer trust and enables continuous improvement for design teams.
Brands today are connecting with customers across countless touchpoints – from LED billboards, to smartwatch apps to magazine ads. This provides countless opportunities for graphic designers and creative professionals to work on exciting projects, but designing for multiple environments at once has its challenges, too.
Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.
Corporate typeface helps a timeless railway company now and into the future.
Typeface design is a mysterious business. While most people are acquainted with the dropdown menu in Word or a website like MyFonts, not everyone realizes there’s a host of independent designers and foundries all quietly making their contribution to visual culture.
Retail customers are scattered across a wide range of touchpoints and react with them all interchangeably. However, they’re all linked through the mobile experience.
Creatives are the primary users of the fonts, but licensing approval typically runs through other departments. Here are a few key concepts all designers should understand.
It’s safe to say that few people, if any, set out to commit copyright infringement. The reality is that most individuals and brands fully intend to pay.