Type resources for designers and brand owners

Tag: Brand fonts

26 articles

Highlights of Iconmobile at Brand Talks Connected.

Presentation given by Nicole Johnson, Associate Director of User Experience, Iconmobile, at Brand Talks Connected. Learn more about Monotype's Brand Talks

The world’s first variable font logo.

In an innovative and dynamic approach to the new Variable font format, Fontsmith (now part of the Monotype Studio) and Dutch branding agency VBAT created a responsive logo font for Amsterdam’s new WPP campus — a logo which changes according to interaction and time, as people move throughout the space so do its letterforms.

On-Demand Webinar: Fonts: The secret of memorable design.

Even complex brands are built on a basic structure: color, shape, fonts, and key visuals. But as the demands of modern consumers change, brands need to find ways to simplify and streamline their visual identity.

How fonts can help your customers feel right at home.

When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.

Meet the Monotype Studio.

Get to a glimpse inside the Monotype Studio—the people, the process, and the problems they can solve for brands.

How brands can stand out amidst the digital noise.

With seemingly every business in the world launching apps, online services, and other digital properties as they cope with disruptions from the COVID crisis, many brands are likely wondering how they can stand out from all the sudden digital noise.

Know more, worry less: Understanding IP in the creative process.

Brands today are connecting with customers across countless touchpoints – from LED billboards, to smartwatch apps to magazine ads. This provides countless opportunities for graphic designers and creative professionals to work on exciting projects, but designing for multiple environments at once has its challenges, too.

How design and creativity can help meet this moment.

Perhaps the biggest challenge is not figuring out how to return to whatever “normal” used to look like, but how to let go of the vision we held for the future we thought we’d have.

The right tone in difficult times.

Let’s look at how design and typography can help keep brand sentiment strong while sending a message that assures your customers you get what’s going on.

Duolingo case study.

See how we helped Duolingo find its voice (and its wings) with a custom brand font.

New custom type family for MotoGP™.

MotoGPis the top division of the FIM Road Racing World Championship Grand Prix. It’s the oldest motorsports championship (racing since 1949) and visits a total of 16 countries across four continents every season.

Brands built for the future: A recap of Brand Talks London 2019

Brand Talks featured speakers from leading global brands and agencies who discussed the primary factors influencing brand identity in a modern world.

How SNCF delivers consistent, reliable customer service.

Corporate typeface helps a timeless railway company now and into the future.

Brand Day London: Greenpeace and Lovers show how branding can inspire positive change.

Lovers and Greenpeace talk through their campaign, End Ocean Plastics which aims to drive awareness of ocean pollution and drive urgent change.

Q&A: Alex Mecklenburg talks innovation ahead of Brand Day London.

Ahead of her keynote at Brand Day London, we caught up with Alex Mecklenburg to talk branding, innovation and customer experience.

Brand Day London: driving innovation with user-generated content at NH Hotel Group.

Olapic and client NH Hotel Group tell the story of the hotel chain’s journey to bring customers into their marketing by leveraging user-generated content.

Brand Day London: how Strichpunkt redesigned Audi for 2025.

Design agency Strichpunkt talks through the unorthodox approach to their award-winning redesign of Audi at Brand Day London.