Expertise

The next century of Futura.

It’s difficult to imagine the 20th century without Futura. Released by the Bauer Type Foundry in 1927, Paul Renner’s Futura was a near-instant hit that quickly established itself as an iconic, immovable piece of our shared culture.

Monotype announces a collaboration with House Industries.

We’re very excited to announce a partnership between Monotype and House Industries, a revered, eclectic design studio that has worked with The New Yorker, Jimmy Kimmel Live, Design Within Reach, and many other iconic identities. Beginning immediately, House Industries fonts can now be licensed through Monotype’s enterprise account teams, with a standard process that is already used by many leading global brands.

We’re all in this together: The importance of building a brand from the inside out.

Everyone knows the saying, “what’s on the inside matters most.” Sure, a person’s character is more important than what they look like, but how does this relate to branding? A brand needs to look and act a certain way to engage with its audience, right?

Typography and modern protest.

At its core, type is a storyteller. Letterforms deliver a message. And such messages are perhaps at their purest in the form of community-led designs for protest.

Is it time to rethink how creative work gets done?

We’ve spent a lot of time thinking about the effect the pandemic has had on the collaborative process that drives creative work at companies everywhere. Here are some ideas about where things could be heading. 

How fonts can help your customers feel right at home.

When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.

What’s a store for? Rethinking retail in the lockdown era.

As people—and brands—continue sprinting toward digitally immersed experiences, a human, personal online presence will make a big difference. Here’s how can design help make that possible.

Behind the creation of FS Renaissance, with Craig Black and Pedro Arilla.

FS Renaissance is a handcrafted display font where each letter stands alone as a piece of art. Craig and Pedro recently shared their perspective on the concepts and creative process behind FS Renaissance.

The Time Is Now.

No matter how you look at it, 2020 will be a year that is studied in the history books. From a global pandemic, to economic instability, to mental health challenges, all of us are finding ourselves navigating an increasingly challenging and frightening world.