Tag: Digital branding18 articles
In light of breathing new life into typographic icons, the Monotype Studio would like to invite you to learn first-hand about a definitive version of a beloved font family that will offer designers a chance to see a classic with fresh eyes.
The contemporary version of this versatile family organizes and makes cohesive 90 years of one of the most popular typefaces of all times. It’s more true to the original than any digital version you’ve ever worked with, and brings to life 37 new styles, including a variable version.
It’s difficult to imagine the 20th century without Futura. Released by the Bauer Type Foundry in 1927, Paul Renner’s Futura was a near-instant hit that quickly established itself as an iconic, immovable piece of our shared culture.
Charles Nix, Creative Type Director at Monotype, moderates a lively discussion with esteemed panelists Kristine Arth, Founder & Creative Director at Lobster Phone; Lynne Yun, Partner at Space Type Continuum; and Jennifer Hilliard, Senior Manager, Brand Development & Strategy at Quicken Loans. Watch the group discuss how they’ve adapted and uncovered opportunities during these unique and uncertain times. Learn more about Brand Talks here.
Tom Foley, Creative Type Director at Monotype, moderates a lively discussion with esteemed panelists Vincent Garcia, VP of Design at Dailymotion, and Caterina Bianchini, Founder & Creative Director at Studio Nari. Watch the group discuss how they’ve adapted and uncovered opportunities during these unique and uncertain times. Learn more about Brand Talks here.
Mark Borden, Editor-in-Chief and Head of Creative Strategy, House Industries, shares his perspective on the critical role of type in branding and culture. Learn more about Brand Talks here.
Mike Mandolese, Design Manager at HP Hood, explains how a quality-focused culture builds employee and customer trust and enables continuous improvement for design teams.
Everyone knows the saying, “what’s on the inside matters most.” Sure, a person’s character is more important than what they look like, but how does this relate to branding? A brand needs to look and act a certain way to engage with its audience, right?
We’ve spent a lot of time thinking about the effect the pandemic has had on the collaborative process that drives creative work at companies everywhere. Here are some ideas about where things could be heading.
James Sommerville talks through his career, from Prince Charles and Attik all the way through Coca-Cola, and shares his perspective on design and branding.
Modern rebrands aren’t as simple as they used to be. In this webinar, Monotype’s Type Director, Tom Foley, is joined by Rick Sellars, Creative Director at Interbrand London to discuss the ins and outs for a successful rebranding.
When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.
As people—and brands—continue sprinting toward digitally immersed experiences, a human, personal online presence will make a big difference. Here’s how can design help make that possible.
With seemingly every business in the world launching apps, online services, and other digital properties as they cope with disruptions from the COVID crisis, many brands are likely wondering how they can stand out from all the sudden digital noise.
Perhaps the biggest challenge is not figuring out how to return to whatever “normal” used to look like, but how to let go of the vision we held for the future we thought we’d have.
Let’s look at how design and typography can help keep brand sentiment strong while sending a message that assures your customers you get what’s going on.
Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.